Projects
A Beer On The City: November 2019
A Drought Relief Road Trip to offer corporately sponsored bar tabs for smaller drought affected communities. An initiative to get people out, socialise and reconnect with friends and neighbours with very little cost to them. Eight "A beer on the city" pub nights were corporately funded and over $16,500 was injected into communities across central west NSW over a period of two weeks.
Revlon Bold Matters: October - December 2018
Revlon Australia launched a campaign, Bold Matters, which focused on important matters relevant to Australian women. The campaign featured the stories of bold women who make the ordinary extraordinary, in drought stricken Australia, to cast light on matters that matter. Revlon donated for a month $2 for every lipstick they sold to charity Drought Angels. They raised $152,754.
One Bucket was a drought awareness campaign aiming to put faces to the drought and generate awareness in urban populations about what the drought is and what it meant and currently means for so many rural Australians. Through sharing the personal stories that were confronting, hopeful, inspiring and heart wrenching, all at the same time, One Bucket aimed to bring a morale boost to rural communities and raise much needed financial assistance that is currently unavailable.
Wander of the West: May- September 2017
A girl and her dog travelling around Australia in a 1979 Short-wheel Based Toyota Landcruiser for 100 days with no money. Edwina bartered her skills as a professional Photographer for food, fuel and accommodation. The trip was to highlight the ever growing divide between the city and the bush and document the division. Wander of the West was covered by Charles Wooley on 60 Minutes Australia.
Online Publications
Highlights:
60 Minutes Australia: Wanderlust! : How one young Aussie is bridging the gap between city and bush
Huffington Post:This Wedding Photo Went Viral For All The Right Reasons
The Australian: Loneliness Awareness Week
60 Minutes Australia (Extra): Why Australians need to 'stand up for the bush'
60 Minutes Australia (Extra): How Eddy uses her photo campaign to raise mental health awareness
SkyNews: Prime Minister defends government's drought relief package
Triple J Hack: "This will effect everyone": Meet the photographer on a mission to help our farmers
Mamamia: “People of the land, they don’t like to ask for help, but they need it the most right now."
Body + Soul: Revlon x Drought Angels Partnership Campaign for women of the bush